As a craft beer marketing agency, we often get asked about the best certifications for craft beer marketing. While craft beer marketing is typically seen as packaging and signage, modern craft beer marketing requires a digital presence.
That being said, many brands often wonder how they can improve their craft beer marketing skills. There are a lot of options available, but being a HubSpot Solutions Provider, we might have a preference.
Keep reading to learn the five best HubSpot certifications for craft beer marketing. All HubSpot’s certifications are free to take and include a short exam at the end to test what you’ve learned.
Inbound Certification
This certification covers the basics of inbound marketing, including the inbound methodology, Lead Nurturing, and SEO. It’s a great foundation for anyone new to inbound marketing, and it’s a valuable addition to your craft beer marketing toolkit.
Content Marketing Certification
The content marketing certification goes deeper into the strategy and execution of creating compelling content that drives results. It’s perfect for brewers who want to hone their storytelling skills and learn how to create content that engages and converts customers.
Email Marketing Certification
This certification covers best practices for email marketing, from building lists and segmenting your audience to creating effective email campaigns that drive results. It’s essential for brewers who want to make the most of their email list and improve their customer relationships.
Social Media Marketing Certification
The social media certification covers best practices for using social media to reach and engage customers. It’s perfect for brewers who want to maximize their social media presence and build strong relationships with their customers.
Sales Enablement Certification
The sales enablement certification covers best practices for using HubSpot to streamline and improve your sales process. It’s perfect for brewers who want to use technology to close more deals and improve their bottom line.
