About Two Hat
Two Hat Security, recently acquired by Microsoft, provides AI-powered content moderation software that protects social media, kids platform, and video game users from online bullying.
Company Size: 51-200 Employees
Location: Canada
Use Case:
- CRM Configuration
- Integrations
- Rep Training
Services
- Consulting
HubSpot Products
- CRM
- Marketing Hub
- Sales Hub
Result: Improved sales process and collaboration between customer-facing teams.
Problem
After migrating to HubSpot from their previous CRM, Two Hat encountered multiple challenges, including a clunky sales process, various apps that didn’t communicate, and poor adoption among their sales team.
With a lackluster sales process and poor adoption, Two Hat saw leads and deals slipping through the cracks, and sales team members were beginning to become frustrated; having essential apps not communicate clogged their sales process even more.
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Solution
Product Library
Building a product library in HubSpot Sales Hub provided the sales team with an easier method of quoting prospects. This data could then be pulled into PandaDocs when writing quotes and proposals.
App Integrations
Ensuring Two Hat’s integrations worked properly allowed team members to complete the sales process entirely within the HubSpot platform resulting in minimized downtime.
Rep Training
To increase adoption of the CRM and Sales Hub, we provided Two Hat’s sales team with group training where we shared documented processes on HubSpot best practices as well as utilizing their new product library.
Result
With these solutions in place, Two Hat increased efficiency within its sales process and collaboration between its customer-facing teams.
Conclusion
With HubSpot, your customer-facing teams can confidently and harmoniously work towards company goals. This means quicker results, more transparency into business gaps, and stronger strategic pivots.
Sales Hub Pro saves your sales team’s time by creating personalized email templates, leveraging automated email sequences and smart send times.
Your team deserves the best!
Watch the webinar to learn more about accelerating your business value with HubSpot.