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The spirit brand brought to you by Kendall Jenner launched a merch line using organic cotton in some of its products that are listed between $29.99 to $99.99. They sought to minimize their environmental impact by producing some items with organic cotton.
All profits from merch sales go towards helping rural Mexican producers of Agave spirits through a partnership with S.A.C.R.E.D.
Ryan Reynolds and Sir Richard Branson teamed up to produce a short video announcing their expansion of Aviation Gin-based cocktails from Virgin Atlantic to Virgin Voyages. The drinks were developed by Virgin Voyages in collaboration with Bar Lab and the Cocktail Cartel.
In December, the BWA launched the Bourbon Women Education Foundation to provide funding for educational opportunities to women in the alcohol industry.