The 4 Best Inbound Marketing Tips for Craft Beer Brands
Inbound marketing is the future of successful business, and craft beer brands are at a massive advantage because the product is inherently social.
January 2022
A Superb Halftime Show – Pepsi Releases Trailer for Super Bowl 56
Yesterday, Pepsi released their elaborate, SFX-filled trailer for the Suber Bowl 56 Halftime show. The lineup, announced in December, includes Eminem, Mary J Blige, Kendrick Lamar, Snoop Dogg, and Dr. Dre.
3 Marketing Hits for Spirits in December 2021
Subscribe to our newsletter Subscribe 818 Tequila The spirit brand brought to you by Kendall Jenner launched a merch line using organic cotton in some of its products that are listed between $29.99 to $99.99. They sought to minimize their environmental impact by producing some items with organic cotton. All profits from merch sales go …
A Little Sunshine in Every Sip – AB Inbev Launches Corona sunbrew
Subscribe to our newsletter Subscribe When you mix beer and Vitamin D while removing the alcohol, what do you get? An industry first! This week, Anheuser-Busch InBev released a novel zero alcohol beer with Corona Sunbrew. By 2024, the IWSR expects the low- and no-alcohol beverage category to grow by 31%. These drinks have grown in popularity …
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Pabst Blue Ribbon Takes Back Tweet and Apologizes
Subscribe to our newsletter Subscribe Dry January? What’s that? Until yesterday, I had never heard of the movement. According to Today, “‘Dry January’ is a month when many people voluntarily stop drinking alcohol after the excesses of December and start the new year on a sober, clearer, more refreshed and healthy note.” In that sense, …
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Two Beer, wine, and spirits businesses betting on #DryJanuary
Subscribe to our newsletter Subscribe Whistlepig Whiskey This week, WhistlePig Whiskey released two non-alcoholic whiskeys in a rather successful attempt to participate in #DryJanuary. Their first batch of 1,000 bottles sold out in less than 24 hours. They’ll be sending the proceeds to the Bartenders’ Guild to help out those mixologists facing underemployment from Covid-19 closures. Athletic Brewing …
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Ready-to-Drink Alcohol Market Expects Global Boom
By 2030, the segment is expected to reach a valuation of $85.5 Billion (USD), a 260% growth from its 2021 value of $32.94 Billion, according to research from InsightAce Analytic.