Month: January 2022

A Little Sunshine in Every Sip – AB Inbev Launches Corona sunbrew

Subscribe to our newsletter Subscribe When you mix beer and Vitamin D while removing the alcohol, what do you get? An industry first! This week, Anheuser-Busch InBev released a novel zero alcohol beer with Corona Sunbrew. By 2024, the IWSR expects the low- and no-alcohol beverage category to grow by 31%. These drinks have grown in popularity …

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Pabst Blue Ribbon Takes Back Tweet and Apologizes

Subscribe to our newsletter Subscribe Dry January? What’s that? Until yesterday, I had never heard of the movement. According to Today, “‘Dry January’ is a month when many people voluntarily stop drinking alcohol after the excesses of December and start the new year on a sober, clearer, more refreshed and healthy note.” In that sense, …

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Two Beer, wine, and spirits businesses betting on #DryJanuary

Subscribe to our newsletter Subscribe Whistlepig Whiskey This week, WhistlePig Whiskey released two non-alcoholic whiskeys in a rather successful attempt to participate in #DryJanuary. Their first batch of 1,000 bottles sold out in less than 24 hours. They’ll be sending the proceeds to the Bartenders’ Guild to help out those mixologists facing underemployment from Covid-19 closures. Athletic Brewing …

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