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When you mix beer and Vitamin D while removing the alcohol, what do you get? An industry first!
This week, Anheuser-Busch InBev released a novel zero alcohol beer with Corona Sunbrew.
By 2024, the IWSR expects the low- and no-alcohol beverage category to grow by 31%. These drinks have grown in popularity over the last year, with many consumers leaning towards food and drink options they believe might benefit their health and wellness.
Vitamin D is well known for its anti-inflammatory, antioxidant, and neuroprotective properties that boost immune health, muscle function, and brain cell activity.
The new Corona will first hit shelves in Canada, having seen substantial effects from the omicron variant and related lockdowns.